Red Bull Signs on as a Major Partner with Cloud9

We are excited to announce a comprehensive partnership with our favorite energy drink provider, Red Bull. Red Bull will become the official energy drink sponsor for Cloud9 teams and the logo will be immortalized on the Cloud9 jersey. As part of the partnership, Red Bull will also provide Cloud9 players support to perform their best while maintaining a healthy lifestyle with fitness training, sleep analysis and other programs through their facilities and top notch staff.

Red Bull has been a long-term supporter of esports and a partner of Cloud9 helping us grow both as an organization and as individuals. As part of this more extensive collaboration, Cloud9 players will participate in Red Bull’s High Performance Athlete Program and be active in epic video content developed through collaboration between Cloud9 and Red Bull’s social teams.

“We love what Red Bull brings to the table as partners and are sure they’re going to help us take our game to the next level.”
— Jack Etienne, Cloud9 Founder & CEO

Fans can catch the Cloud9 League of Legends team sporting their new jersey with the Red Bull logo starting this weekend as the team kicks off the LCS Summer Split. Be sure to stay tuned for more information from our team as we have lots of great things to announce in the near future. Come by the Cloud9 Discord to chat about our partnership with Red Bull and all things Cloud9.

About Cloud9

Founded in 2013, Cloud9 has grown to become one of the most recognizable esports organizations in the world. With championships industry-wide, unmatched viewership hours, and extensive benefits packages for players and staff, Cloud9 prides itself on being the best in all categories. At this time, Cloud9 fields professional teams in League of Legends, Counter-Strike: Global Offensive, Overwatch, Fortnite, Hearthstone, Super Smash Bros Melee, Clash Royale, H1Z1, Rocket League, and PLAYERUNKNOWN’S BATTLEGROUNDS. To find more information about Cloud9, visit

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